Social research, demographer and The Voice of generation Z.
Claire Madden is a leading voice internationally on Generation Z. As an author, social researcher, keynote speaker and media commentator, Claire is in high demand as an expert in interpreting social trends, demographics and implications of generational change. Claire is the author of Hello Gen Z: Engaging the Generation of Post-Millennials.
Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Claire is commissioned by some of the largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.
As a media commentator, Claire is regularly interviewed on prominent television programs including The Drum, The Project, SBS News, The Today Show, SkyNews, Sunrise and The Morning Show, as well as on the radio and in print media. Claire is on the board of a financial services company and is also a PhD candidate, studying the impact of Gen Z and work.